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Remember those great Volkswagen ads?, by Alfredo Marcantonio
Download Ebook Remember those great Volkswagen ads?, by Alfredo Marcantonio
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About the Author
ALFREDO MARCANTONIO was Advertising Manager of Volkswagen GB during the early seventies. Inspired by DDB’s work on the account, he left to be a copywriter in 1974 and has since worked on many of Britain’s most popular advertising campaigns, including Hamlet Cigars, Heineken, BMW, BT and Carling Black Label. He is currently a partner in the London-based creative consultancy Holmes, Hobbs, Marcantonio (HHM).DAVID ABBOTT is one of the most respected figures in World advertising. A successful young copywriter at DDB in London, he earned a stint with Bill Bernbach in New York before returning to become Creative Director of the Agency’s London office. David went on to found French Gold Abbott and later Abbott Mead Vickers. Now re-named AMV BBDO, it is regarded as one of the most creative agencies in the world. In 2001 he was inducted into the highly prestigious US Creative Hall of Fame.JOHN O'DRISCOLL joined DDB as an art director in 1967 where, together with his writer Dave Brown, he created several of the British Volkswagen ads that appear in this book. John went on to work at some of London’s top creative advertising agencies before becoming a successful Director at the Paul Weiland Film Company.
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Product details
Hardcover: 364 pages
Publisher: Merrell Publishers; Fifth edition (October 7, 2014)
Language: English
ISBN-10: 1858946344
ISBN-13: 978-1858946344
Product Dimensions:
8.5 x 1.2 x 11 inches
Shipping Weight: 4.1 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
21 customer reviews
Amazon Best Sellers Rank:
#528,177 in Books (See Top 100 in Books)
This has to be one of the best books on Advertising I've ever bought. It's right up there with "Hey Whipple, Squeeze This!". I just about wet my pants reading this - well more like "looking" at the pictures. I've always know about these ads - they're from my era - The Sixties and Seventies. They were stand-out then and they're still stand-out. I was reminded of them, of course, by the mention in MAD MEN - when Don Draper talks about the famous "Lemon" ad. What also resonates for me is that I've owned dozens of Beetles (some rare "oval rear window" models) and several Kombis - including a twin-cab pick-up (or "Ute" as we call them Downunder).So for lovers of GREAT press ads AND Volkswagens - this book is a "must have".
I have them all. This is the most complete book on Volkswagen Advertising. Expensive but worth it.
This updated edition makes this book even more important for anyone who cares or want to understand the meaning of "great advertsing". DDB's work for VW continues to be an example and if you are in this business, buy the book and try to absorb as much as possible. It's all there
Bought for my son who is a VW fan - he loved it!
Great.
Terrific book
This book contains several of the iconic ads for the VW beetle and wagon. It includes the script for some of the great tv commercials as well. This brought back a lot of memories when I first noticed these great advertising campaigns back in the sixties. The only problem I had was some of the print is very small, but overall, this is a great book.
Love the ads. Love the history. Great book for a VW fan. Only negative is some images of the ads are tough to read which still doesn't drop this from a 5 star book in my view.
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